The typical ways libraries use Twitter include sharing library announcements, posting news about special events, exhibits, and instruction sessions; as a way to keep in touch with other libraries and librarian peers; as a short newsletter, a way to share information about new items in the collection; and for public relations and marketing. Here are a few libraries that are thinking outside the box and providing creative ways to promote themselves, share information and connect with their followers.
Skokie Public Library [@skokielibrary]
SPL sends out Tweets every Wednesday, asking their community of followers to try to “Stump the Librarian.” The tweets direct people to their Facebook page, where people post questions to test the librarian’s skills. The game runs all day and Skokie Librarians post the answers they find to the Facebook page.
skokie tweet
John F. Kennedy Presidential Library [@Kennedy1960]
The JFK Presidential Library created @Kennedy1960, where they re-enact JFK’s 1960
presidential campaign trail. The tweets are done in “real time” as if it were 1960. The library not only tweets what JFK was doing at the moment, but they tweet quotes from his campaign speeches and links to archived material such as congratulatory letters and other
documents created or received during the campaign. Yesterday they posted a link to a scanned copy of a letter from May 12, 1960, from Congressman Daniel Flood congratulating JFK on his win in West Virginia. It’s really neat to actually see the scanned copy of the original document. @Kennedy1960 has over 2,100 followers!
jfk1960 tweet
Charlotte Mecklenburg Public Library’s Job Help Center [@JHCatCML]
CMPL has created a Job Help Center for their community. It has a manager, they have a job finder (a self service tool that helps job seekers explore local career opportunities) and they have access to career-related databases. In addition, they offer programming for people interested in employment, career changes, etc. Their twitter account provides information about all these resources.
jhcatcml tweet
Nebraska Library Commission [@nlc_reference]
When they originally created their account, they published tweets with only the questions they received, but no answers. However, recently they started adding links to answers. It’s fun to follow them to see what types of questions they get as well as the authoritative sources they use to find the answers. Patron information is not revealed in these tweets, so there are no privacy issues to worry about.
New York Public Library’s multiple accounts [@nypl]
The NYPL has created Twitter accounts tailored to different segmented markets. This is a great idea because it allows folks to pick and choose NYPL Twitter feeds that fit their interests. Some examples of NYPL Twitter accounts:
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